Recent work with some of our small business customers has prompted us to review our data and piece together some previous research around boosting conversion rates and customer engagement by integrating organic SEO and paid search engine advertising.
Often the two exist as islands.
Paid search seems like an easy vehicle for small businesses and website owners to utilise and doesn't require the same level of technical understanding as SEO. So this is regularly handled in-house.
Organic website SEO, on the other hand, is often outsourced to an agency given the knowledge requirements and resources required to implement, monitor and optimise an ongoing campaign.
A single change to the way you put together your paid search and organic SEO strategy could help push you past your competition and boost your conversion rates. Studies show that demonstrable gains in click volumes, total visitors, and transactions can be had by optimising your campaigns to have both organic listings and paid search listings for any given search term.
Go to the Knowledgebase article here to read more about boosting conversion rates.
