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<title>WEBOPTIMAL blog</title>
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<description>WEBOPTIMAL blog</description>
<language>en-us</language>
<copyright>Copyright &#xA9; 2009 WEBOPTIMAL</copyright>
<pubDate>02-05-2012 02:24:51</pubDate>
<ttl>60</ttl>
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<title>5 Paid search engine advertising pitfalls</title>
<link>http://www.weboptimal.com.au/blog/five-paid-search-engine-advertising-pitfalls.html</link>
<description><![CDATA[You've got a story to tell, and paid search engine advertising is a great way to do it. Here's 5 common mistakes to avoid to stop your campaign missing the mark or being bled dry.   <a href="http://www.weboptimal.com.au/blog/five-paid-search-engine-advertising-pitfalls.html">Read More</a>]]></description>
<pubDate>12-07-2009 21:29:00</pubDate>
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<item>
<title>Boosting engagement and conversion rates with this proven strategy</title>
<link>http://www.weboptimal.com.au/blog/Boosting-engagement-and-conversion-rates.html</link>
<description><![CDATA[Typically, less comprehensive SEO and paid search campaigns tend to be run separately, with different goals, budgets and KPI's. By taking a more holistic view of your total efforts you can boost your customer engagement and conversion rates.   <a href="http://www.weboptimal.com.au/blog/Boosting-engagement-and-conversion-rates.html">Read More</a>]]></description>
<pubDate>12-04-2009 12:23:00</pubDate>
</item>
<item>
<title>Optimising your LinkedIn profile</title>
<link>http://www.weboptimal.com.au/blog/optimising-LinkedIn-profile.html</link>
<description><![CDATA[With a few small tweaks to the default settings in LinkedIn you can boost your profiles "searchability" and increase the link value to your website and/or blog.   <a href="http://www.weboptimal.com.au/blog/optimising-LinkedIn-profile.html">Read More</a>]]></description>
<pubDate>11-24-2009 12:50:00</pubDate>
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