case studies - exagym

the challenge

Exagym are a well established product oriented business selling a high touch, high involvement product in a hyper-competitive industry and across several market segments. After hearing our Director Craig talk at a marketing convention they asked us to help them meet the challenge of more competition, declining sales and slimmer margins. Did we mention while all this was going on their advertising costs were blowing out!? Sound familiar?

They had a website but realised having a website was no more a marketing strategy than having a business card in the back pocket. Sound familiar again? Here's what they wanted;

• Strong search engine rankings for generic search terms, category related search terms and specific product search terms
• Advise them on basic conversion rate optimisation tactics that won't cost them an arm and a leg to implement
• Craft out a complex search engine advertising campaign to generate immediate sales opportunities for the range of products they sell
• Concentrate our efforts on targeting high probability searchers located in their state
  

the tactics

Within a few months of the brief we had identified keyword opportunities not being exploited by their competition and strategies to capture search engine rankings for the common search terms. We developed and comprehensive search engine advertising campaign that covered specific categories and products. After reviewing their Google web analytics we also identified some easily implemented conversion rate optimisation tactics to convert more visitors into inbound enquiries.

the outcomes

• From Zero to Hero...well almost...we helped them achieve page 1 rankings for 78% of all of their targeted search terms, with over 50% of these being in the top 5 results in Google, Bing and Yahoo
• Their website started generating its first sales within 5 weeks of the campaign launch

why we work well together

Now a year down the track they're still a favourite yet very challenging client of ours. Each day we see new online competition and price pressures. However both parties know that there is no going back and marketing online is here to stay - so we continue to get them found whilst they tell their story.

Like to see if we can help you? Drop us an email, or call Craig, the guy that owns the place, on +61.2 8006 2199