case studies - octagon property maintenance

the challenge

Having been in business for about 5 years, with no website...aggghhh....David, the owner, was referred to us and presented the usual tale of woe - not enough leads, no time to be pounding the pavement as he has staff to manage and precious little return from his advertising expense. Yep, he was doing the stuff we all do, letter box drops, local paper advertising, and direct mail...Problem is, so were everyone else. His message was drowning and he felt his business was going the same way.

He came to us with an open cheque book (yeah right...he had $2,500 to work with!) Here's what we needed to do;

• Do some competitive analysis to see what the top competitors in the industry were doing online
• Build an optimised website that wouldn't break the bank account but still gave the business a fair crack at the market
• Craft out a search engine advertising campaign to generate immediate sales opportunities
• Get the website optimised for high probability customers in his local marketing area
  

the tactics

In early 2009 we launched his new search engine optimised website and Search Engine Advertising campaign. We targeted localised keyword search phrases and geo-targeted the paid search advertising campaign to ensure we were getting him the most bang for his dollars.

the outcomes

• Within 2 months of uploading the optimised website we gained position 1 rankings in Google, Yahoo and Bing for 67% of the targeted search terms. 88% of the targeted search terms are are in the top 3 positions and 95% are on the first page of all the major search engines
• Octagon immediately stopped advertising in any offline medium and relies solely on his website to generate inbound leads

why we work well together

Let's face it, there isn't a lot of sexiness about a cleaning business. Therein lies the challenge - take a un sexy business that operates in both the b2b and b2c markets (each with different needs) and build a campaign to appeal to both markets on a shoestring budget. We do manage to squeeze a little more money out of David these days, which is nice. Hey, we don't operate on love alone...

Like to see if we can help you? Drop us an email, or call Craig, the guy that owns the place, on +61.2 8006 2199