Leverage the power of the mobile web
The proliferation of smartphones means that most consumers have the internet in their pocket. If you have a website you already have a mobile website presence. The question is - how does your website perform on that small screen? Does it load fast enough for the user to value you, or perhaps slow enough for them to render your business irrelevant?
Does it matter?
Why you need mobile website strategy
One simply has to review the penetration of mobile internet devices such as iPhones, iPads, tablet computers and today's smartphones to see how the mobile web is changing the way businesses interact with customers. Consider the following;
Key points
- Studies of UK search traffic provides evidence that desktop search fell by 15% in 2010, whilst mobile search grew by over 247% over the same period.
- Mobile search on Google is bigger than total search on Bing (desktop + mobile).
- Morgan Stanley predicts than mobile internet use will overtake desktop use by 2014.
What you should consider
There are a few reasons you should consider the mobile web. The first is that it's simply not something you can avoid - if you have a website then it's the same website users may be attempting to access today. This means you have to consider how your existing website may be harming your business in the eyes of your potential and existing customers.
You should also consider the remarkable rate at which consumers are adopting the mobile web as their platform of choice. Just as companies now have a Facebook or Twitter presence it's imperative they have a mobile web presence to make it easy for visitors to connect with them.
Get mobile wise today
Getting started is easy. We'll build you a mobile website that's optimised for search, host it for you and even help you with mobile advertising.
Mobile internet is the big picture
